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One Way to Get Lucky in Business: A Company Newsletter
“Luck is what happens when preparation meets opportunity.” -Seneca If luck is what happens when preparation meets opportunity, how are you preparing for it? Are you building a sense of community among...
View ArticleMARKETING TIP: Begin With the End in Mind
“Begin with the end in mind.” That’s Habit #2 of Steven Covey’s famous 7 Habits of Highly Effective People. So let’s apply that to your marketing in today’s marketing tip… Just what IS the “end” that...
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3 Ways to THANK Clients as Part of Your Customer Retention Strategy
“What do you say?” Every parent I know has used this phrase to prompt their child to “remember their manners” and say, “Thank you.” You’ve probably uttered it yourself. The act of expressing gratitude...
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Why Your Customer Appreciation Gift Should NOT Be a Coupon for Your Product...
“A crummy commercial? Son of a bitch!” So says 9-year-old Ralphie Parker in the iconic Christmas movie, A Christmas Story. Ralphie is disillusioned when he finally uses his much-anticipated Little...
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Create a Customer Experience that Brings in Repeat Business
I deck my halls for Christmas immediately after Thanksgiving. I boycott the crowds doing Black Friday shopping, and stay home to decorate instead. The tree comes out and the lights and stockings go up....
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